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“Bremena” SWOT analysis
strengths
• Right products, quality and reliability.
• Superior product performance vs competitors.
• Better product life and durability.
• Spare manufacturing capacity.
• Have customer lists.
• Direct delivery capability.
• Product innovations ongoing.
• Good administration’s relations
• Products have required accreditations.
• Management is committed and confident.
weaknesses
• Some of customer lists not tested.
• Some gaps in wages
• We would be a small player.
• No direct marketing experience because of marketing specialist incompetence
• Need more sales people.
• Limited budget.
• Don’t have a detailed plan for equipment improvement yyet.
• Delivery-staff need training.
• Customer service staff need training.
• Processes and ...
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