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Coca Cola company

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Coca Cola company

Good morning. My name is . and here is my colleague .. We are the managers of the coca cola company and the main area that we intend to cover in this presentation is Coca Cola Company. .

Today we won‘t take up more that 20 minutes of your time so won‘t waste time and let‘s get down to business.

Our first point is to give some background information about Coca Cola history and heritage. Then we‘ll give you some facts aabout companies products and their changes over existence. We are sure you will be of particular interest to those products. And finally we will reveal the secret formula of coca cola company success.

So I am pleased to be able to welcome you to our company. 

1. The product that has given the world its best-known taste was born in Atlanta, Georgia, on 8 of May, in 1886. Dr. John Smith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, aand carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, pronounced „excellent“ and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the nnew syrup to produce a drink that was at once called „Delicious and refreshing,”

The famous trademark „coca cola“in his unique script was suggested by bookkeeper Frank Robinson.

Dr. Pemberton never realized the potential of the beverage he created. He gradually sold a part of his business to various partners and, just prior to his death in 1888. An Atlanta with the new great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control of coca cola.

By 1892, Mr. Candler’s flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink

Mr. Candler expanded advertising on Dr. Pemberton’s marketing efforts, distributing thousands of coupons ffor a complimentary glass of Coca-Cola. He promoted the product incessantly, distributing souvenir fans, calendars, clocks, urns and countless novelties, which presents the trademark.

In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual report to shareholders that „Coca-Cola is now drunk in every state and territory in the United States.”

1894 . A modest start for a bold idea. In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola iimpressed the store’s owner, Joseph A. Biedenharn. He began bottling for Coca-Cola, using a common glass bottle called a Hutchinson.

In 1916 the bottlers approved the unique contour bottle which is seen till our days.

In 1919, The Coca-Cola Company was sold to Atlanta banker Ernest Woodruff and an investor group for $25 million.

Robert Woodruff’s leadership through the years took the Coca-Cola business to unrivalled heights of commercial success. His company pioneered the innovative six-bottle carton, the metal open –top cooler and automatic fountain dispenser which becomes one of the industry’s most powerful merchandising tools.

In 1920, a bottling company began operating in France as the first bottler of Coca-Cola on the European continent.

At the outbreak of World War II, Coca-Cola was bottled in 44 countries, including those on both sides of the conflict. As the world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship.

That is all I want to say about this point.

2. The next item in am agenda is coca cola products. In the first item we presented the main drink of Coca Cola Company. As you know this company specialize also in other kinds of fizzy drinks. Talking about drinks we would llike to ask you: what other kinds of drinks, produced by coca cola you know?

The Company introduced new soft drinks to satisfy a widening spectrum of tastes so in nowadays you may see more than 400 brands.

Bonaqua – BonAqua provides the pure taste of crystal water. Introduced in Austria in 1970 currently is marketed in 47 countries. and is very popular in East Europe.


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