“Between paradise and hell“ Strategic business plan
XXX – (firmos pav
2. MISSION STATEMENT 2
3. CORPORATE VALUES 4
4. BUSINESS OBJECTIVES AND MAJOR
5. KEY STRATEGIES 6
7. STRATEGY 12
Our Vision is to become the most leading company in
geographical area. We will earn this leadership position by providing
to our distributors and clients high-quality services, reasonably
prices and all time interesting night’s performance. Also our
vision is to create the only club of its kind, unique music, the
atmosphere, selected clients. The aim is to create a unique place
where clients can have fun with anyone who meets the requirements oof
the club. This will allow us to reach a safe place to which the
clients will have confidence, and will always come when they have
What do we do the best?
Qualitative service to clients;
Interesting, nowhere seen surroundings;
Staff outfit image all halls style;
What needs can we satisfy for customers that competitors cannot
Different program, for example, competition among clients who drink
mostly and in the end of party the winner table gets free
invitations to come next time and have VIP sitting pplaces;
Skilled staff which reacts
quick, is friendly, attentive and helpful;
It will be two floors: first and second, thus, in each other –
different music and style;
Not only alcohol drinks but also milk cocktails and some deserts;
Only limited number of people because of nnot being crush;
Special room for smokers;
What kind of image do we want?
First floor will be like a hell and second one will let you feel
that you are in paradise;
In ‘‘hell’’ would be hard music, such like
rock, metal and so on. The hall would be dark with good light
In ‘‘paradise’’ the main music would be 80’s
and sometimes it would be included live music (for example, one time
in week). Surroundings would remind real paradise.
What do we want to be known for?
Our mission is to be leader, thus, we want to
achieve a good company’s name;
Club should be known because of the highest
One time client is not our aim;
The clients should connect the club with a
certain quality, the place to which they can aalways go and satisfy
What kind of customers do we want to have?
The target client is people
with well- paid salaries;
The client, for who quality is
the most important.
What personal needs do we want to satisfy?
Our work is our passion;
Satisfaction from customer satisfaction.
What is our philosophy, ethical and social responsibilities and
‘‘Ask clients what is important to
them. Ask employees what is important to them. Then do it!’’
At first our philosophy is go with needs of
clients. WWe do not want to take place within the framework of peeled
in an earlier draft we want to know the clients’ needs and
strive to meet them if possible. Of course, taking into account the
Ethical and social responsibilities and values:
Honesty observing the law;
Using inside information;
Supplier relations and purchasing;
Use of company assets;
Pricing, contracting, billing.
What value do we want to have to our customers, suppliers and
Commitment to quality;
Commitment to innovation;
Importance for honesty;
Duty to suppliers;
Duty to distributors;
Protecting the environment.
BUSINESS OBJECTIVES AND MAJOR GOALS
Where do we want to be in 5 years?
To restore primary money back;
To become the leader and the most known club not only in
geographical area but also in another geographical areas;
To create more entertainment which best satisfy clients needs;
To grow the business;
To find regular clients;
To find new clients;
Develop a permanent clientele;
Plan is quite real, thus
it’s credibility – 100%.
Given financial plan, which is very realistic and prepared with the
main details can be sure of the success of our venture. Our goal is
also flexible and adapt to market needs. One of the biggest
disadvantages is to finance projects with bank loan.
product quality standards: