“Between paradise and hell“ Strategic business plan

XXX – (firmos pav

CONTENT

1.VISION 2

2. MISSION STATEMENT 2

3. CORPORATE VALUES 4

4. BUSINESS OBJECTIVES AND MAJOR

GOALS 5

5. KEY STRATEGIES 6

6.SWOTS’s 10

7. STRATEGY 12

CONCLUSION 13

BIBLIOGRAPHY: 14

1.VISION

Our Vision is to become the most leading company in

geographical area. We will earn this leadership position by providing

to our distributors and clients high-quality services, reasonably

prices and all time interesting night’s performance. Also our

vision is to create the only club of its kind, unique music, the

atmosphere, selected clients. The aim is to create a unique place

where clients can have fun with anyone who meets the requirements oof

the club. This will allow us to reach a safe place to which the

clients will have confidence, and will always come when they have

time.

2.

MISSION STATEMENT

What do we do the best?

Qualitative service to clients;

Friendly atmosphere;

Reasonably prices;

Interesting, nowhere seen surroundings;

Staff outfit image all halls style;

Cleanliness.

What needs can we satisfy for customers that competitors cannot

provide?

Spacious premises;

Different program, for example, competition among clients who drink

mostly and in the end of party the winner table gets free

invitations to come next time and have VIP sitting pplaces;

Skilled staff which reacts

quick, is friendly, attentive and helpful;

It will be two floors: first and second, thus, in each other –

different music and style;

Not only alcohol drinks but also milk cocktails and some deserts;

Only limited number of people because of nnot being crush;

Special room for smokers;

VIP places.

What kind of image do we want?

First floor will be like a hell and second one will let you feel

that you are in paradise;

In ‘‘hell’’ would be hard music, such like

rock, metal and so on. The hall would be dark with good light

effects;

In ‘‘paradise’’ the main music would be 80’s

and sometimes it would be included live music (for example, one time

in week). Surroundings would remind real paradise.

What do we want to be known for?

Our mission is to be leader, thus, we want to

achieve a good company’s name;

Club should be known because of the highest

quality;

One time client is not our aim;

The clients should connect the club with a

certain quality, the place to which they can aalways go and satisfy

its expectations.

What kind of customers do we want to have?

The target client is people

with well- paid salaries;

The client, for who quality is

the most important.

What personal needs do we want to satisfy?

Good music;

Friendly atmosphere;

Interesting program;

Live music;

Our work is our passion;

Financial satisfy;

Satisfaction from customer satisfaction.

3.

CORPORATE VALUES

What is our philosophy, ethical and social responsibilities and

values?

Our philosophy:

‘‘Ask clients what is important to

them. Ask employees what is important to them. Then do it!’’

At first our philosophy is go with needs of

clients. WWe do not want to take place within the framework of peeled

in an earlier draft we want to know the clients’ needs and

strive to meet them if possible. Of course, taking into account the

majority.

Ethical and social responsibilities and values:

Honesty observing the law;

Using inside information;

Supplier relations and purchasing;

Acquiring information;

Use of company assets;

Pricing, contracting, billing.

What value do we want to have to our customers, suppliers and

distributors?

Client satisfaction;

Client importance;

Commitment to quality;

Commitment to innovation;

Importance for honesty;

Duty to suppliers;

Duty to distributors;

Protecting the environment.

4.

BUSINESS OBJECTIVES AND MAJOR GOALS

Where do we want to be in 5 years?

To restore primary money back;

To become the leader and the most known club not only in

geographical area but also in another geographical areas;

To create more entertainment which best satisfy clients needs;

To grow the business;

To find regular clients;

To find new clients;

Develop a permanent clientele;

Growing profit.

5.

KEY STRATEGIES

CRITICAL

SUCCES FACTORS

Achieving

credibility

Plan is quite real, thus

it’s credibility – 100%.

Given financial plan, which is very realistic and prepared with the

main details can be sure of the success of our venture. Our goal is

also flexible and adapt to market needs. One of the biggest

disadvantages is to finance projects with bank loan.

Maintaining

product quality standards: